← Back to blog2026-09-20

How do we prepare an e-commerce store for a proper launch?

A practical checklist connecting design, payments, installments, analytics and search before launch.

Launching a store is more than uploading products. We start with structure and user experience, then payments and installments, then measurement through Google Analytics and Tag Manager, followed by Search Console and Merchant Center, and finally a full customer-journey test before launch.

The goal is to make the customer journey measurable from day one, with every sales, search and payment touchpoint connected to one system that can be improved over time.